Apps & ProductsPillar 04 of 04 · portals, CRMs, EPOS, iOS

Real apps and platforms: designed, built, shipped.

Web apps, portals, CRMs and EPOS systems, plus Lift2, our own native iOS app, built end to end the way we build for clients. Software that ships and then earns its keep.

Henry Goff leads every build. An iOS engineer and a product designer from the bench join as the scope demands; at most two systems of this size are in flight at once.

See the run-sheet

Free 30-minute callFixed price before the buildYou own the code from day one

Hours saved by one shipped CRM: 1,000sCyntex Group · in the director's words
Systems in production: 3Cyntex CRM · Sell Your Cab back office · client portal
Native iOS app shipped: 1Lift2 · our own product

Back-office dashboard: submissions, active leads, vehicles purchasing, completed, today's priorities — Sell Your Cab back office · Lift2 on a phoneas shipped

Lift2's Today view: Monday's nine exercises, the Start button and this week's progress — Sell Your Cab back office · Lift2 on a phoneas shipped

Drawing: Pillar 04 · Apps & Products
Sheet: 1: home · 2: packages
Drawn by: Henry Goff
Stack: Next.js · Postgres · SwiftUI · document automation
Status: 3 in production · 1 in build
Rev: 2026-09-08

§01 The workRun-sheets · screens as shippedRegulated first, then the shop floorCyntex Group's screens are withheld at the client's request and drawn as a redacted document. Sell Your Cab screens are the system demos. Bars are illustrative.

A regulated CRM, a back office, and a till for a bike shop — in that order.

The evidence for an £8,000-plus business system is the regulated one, so it leads. Lift2, our own app, is below: proof of shipping end to end, not a client story.

run 01Cyntex Group1,000s of hours saved

FCA-aware CRM & document automation

Bespoke CRM for a regulated claims business: client intake, document generation, change management and records in one compliant system, built around how the business actually runs rather than an off-the-shelf tool the team has to bend around.

As an FCA regulated business, we needed someone who understood our field and could deliver a fast, simple and compliant custom CRM with document automation to match. Henry delivered on every count. Thousands of hours have been saved.

Muhammed Khan · Director, Cyntex Group

Survived compliance

Built for an FCA-regulated business from the first commit: fast and simple for the team, with the audit trail and data handling the regulator expects.

Cyntex · client recordvalues withheld

regulated client

intake · documents · change log · recordsdrawn

Where the work livessystems per client record

Before4 places

After1 system

Four functions consolidated into one compliant system. Bar lengths illustrative; screens withheld at the client's request.

run 02

A back office that runs the business

Back office & customer platform

The system behind the site: every enquiry staged and visible, vehicle data from the DVLA on the record, a three-channel composer with consent verified, and the customer's own side — offer, agreement, collection — self-serve on a phone.

Thanks to Henry, our website stands out against the crowd, and the backend and workflows he built save us 100+ hours of admin every month. I can focus on running the business instead of chasing my tail.

Michael Noble · Director, Sell Your Cab

Survived compliance

Consent verified per channel before any message is sent; vehicle facts from the official DVLA & DVSA APIs; every action on the record logged.

The workflow it runs, on the Automation sheet

A submission opened: vehicle details from the DVLA, engagement scoring and the conversation history — Record open · DVLA data, scoring, history

The valuation offer on a phone, with a one-tap accept — The customer's side

run 03

Custom EPOS & ecommerce · in build

EPOS & ecommerce for an independent bike shop

Commissioned after the website brought a steady stream of new repair and servicing customers through the door: a point-of-sale and ecommerce system built around how the shop actually runs — stock, repairs, bookings and sales in one system instead of four.

HG.Studio built our website and it's brought a steady stream of new faces into the shop for repairs and servicing. Working with Henry was so straightforward we've signed up for the big one: a custom EPOS and ecommerce system built around how the shop actually runs.

Choman Saeed · Owner, SunCycles

Survived compliance

Presented as in build, never as shipped. The go-live date and first-month figures will be published here when the system is live.

suncycles.org home page: ride smarter, ride faster, with repair scheduling and free quotes — The website that came first · repair booking built inlive

The till and workshop screens follow when the system goes live.

run 01Cyntex Group

FCA-aware CRM with document automation at its core.

run 02

Back office and customer platform behind the site.

run 03 · in build

Custom EPOS and ecommerce, after the website.

productLift2

Our own native iOS workout planner, shipped end to end.

Products we ship ourselves.

Lift2 is our own native iOS app, built end to end the way we build for clients: SwiftUI, SwiftData, widgets, App Store review and all. It exists because shipping our own product is the strongest proof that we can ship yours.

Lift2native iOS

Plan the week from templates; a goal ring and streak keep you honest
Live workout view with a momentum header and rest timer
Drag-to-reorder template builder, searchable exercise library, home-screen widgets

Stackverified against the repo

SwiftUI · SwiftData · iOS 18.6+ · WidgetKit · XCTest

Also shippedthis site runs it

The HG Studio client portal: email-verified access for named recipients, engagement tracking, live proposal pages and an admin analytics dashboard — the portal every HG Studio client lands in.

Screens are real captures of the app running in the iOS Simulator, not mock-ups.

Lift2's workouts library: Monday, Wednesday and Friday plans alongside push, pull and legs templates — Templates

A live Lift2 session: incline dumbbell press tracked set by set, timer running — Live workout

Four kinds of system, one way of building them.

Portals, CRMs, EPOS and native apps share a data model, an auth layer and a habit of building in the open with a staging link from week one.

Part 01
Web apps & portals
Customer portals, dashboards and internal tools: authenticated, tracked, and shaped around the way your business actually works.
- Auth & role-based access
- Engagement analytics
- Admin dashboards
Part 02see also
CRMs & internal systems
Bespoke CRMs and operations systems for teams that have outgrown spreadsheets, including regulated environments where compliance is a first-class feature.
- Bespoke data models
- Document automation
- Compliance-aware builds
Explore AI & Data
Part 03
EPOS & commerce
Point-of-sale and ecommerce built around real shop workflows: stock, repairs, bookings and sales in one system instead of four.
- Custom point-of-sale
- Ecommerce integration
- Stock & booking flows
Part 04see also
Native iOS apps
SwiftUI apps designed, built and shipped end to end. We run our own product, so we know what the whole journey takes.
- SwiftUI & SwiftData
- Widgets & App Store
- Owned-product experience
Explore Automation

Scope the product, design the system, build in the open, then run it.

Data model, screens and integrations are mapped and agreed before code. You see the whole product on paper first, and in a browser from the first week.

How a build runsfour steps

01
Scope the product, free
30 min
What you're trying to ship, who it's for, and an honest read on build versus buy, including when off-the-shelf is the right answer.
02
Design the system
paid discovery for larger builds
Data model, screens and integrations mapped and agreed before code. For larger builds a paid discovery from £1,500, credited in full, produces a written scope you own.
03
Build & ship
staging from week one
Built in the open, tested on real data, with the bench attached where the scope needs it, and shipped when it's genuinely ready to run your business.
04
Run & evolve
care from £400/mo
Shipped software gets looked after: monitoring, fixes and a roadmap, the same way we run our own products.

Studio leadaccountable

Henry GoffFounder & developer, London

Benchspecialist · contract

Product designeras scope demands
iOS engineernative apps
Data & AI engineerpipelines · models
SEO specialistsites that must rank

fig. 3 — how every build is staffed. You deal with Henry from the discovery call to care; contract specialists are attached per build, sized to the scope, and never sit between you and the person responsible.

Every figure names where it comes from.

Figure	What it measures	Source
1,000s	Hours saved by the Cyntex Group CRM, in the director's words	run 01
4 → 1	Places the work lived per client record, consolidated into one compliant system	run 01
3	Systems in production: Cyntex CRM, Sell Your Cab back office, the client portal	runs 01–02 · products
1	Native iOS app shipped end to end, our own	products

The questions people ask before booking.

Q1Is the anchor the price I'll pay?

No. from £8,000 +VAT is where this kind of build starts; a bespoke CRM, EPOS or portal typically lands at £12,000–£30,000 and is scoped individually. Every project is scoped on a free 30-minute call and priced as a fixed scope, plus VAT, before anything is built. The number you sign doesn't move unless the scope does.

Q2Will you tell me if I shouldn't build?

Yes; build-versus-buy honesty is step one of the process. If HubSpot, a £30-a-month Shopify app or Citrus-Lime does the job, you'll hear that on the free call and keep your budget. Bespoke earns its keep when the software has to match how the business actually runs — a regulated claims process, a workshop and a shop floor in one till — and off-the-shelf would mean bending the business around the tool.

Q3What happens if Henry is unavailable?

You own the repository from day one, so nothing is held hostage. Every build is documented to a written standard, a named backup developer is written into the contract, care plans carry stated response times, and the contract includes a repo-ownership clause. The studio is small on purpose; the continuity policy is what makes that safe to buy.

Q4Who owns the code and the accounts?

You do. The repository, the hosting account, the domain and every third-party service are set up in your name or transferred to it at handover. We hold access only for as long as a care plan says we should.

Q5Have you shipped software of your own?

Yes. Lift2, a native iOS app, and the client portal every HG Studio proposal lands in. Owning products end to end — App Store review and all — is the best training there is for shipping yours.

Q6What happens after launch?

Shipped software gets looked after. Care plans from £400 a month keep the system live, patched, monitored and backed up with a direct line; Growth and Scale add ongoing improvement. Three-month minimum, then rolling monthly.

Got a product in your head?

A free 30-minute call: we scope what shipping it actually takes — design, build, App Store or browser — and give you an honest read on whether it's worth building. It ends with a fixed price.

from £8,000 +VATCRM · EPOS · portal typically £12–30k · scoped individuallySee all packages

Real apps and platforms: designed, built, shipped.

A regulated CRM, a back office, and a till for a bike shop — in that order.

FCA-aware CRM & document automation

Back office & customer platform

EPOS & ecommerce for an independent bike shop

Products we ship ourselves.

Four kinds of system, one way of building them.

Web apps & portals

CRMs & internal systems

EPOS & commerce

Native iOS apps

Scope the product, design the system, build in the open, then run it.

Scope the product, free

Design the system

Build & ship

Run & evolve

Every figure names where it comes from.

The questions people ask before booking.

Got a product in your head?