Web & SEOPillar 01 of 04 · sites that rank and convert

Fast, bespoke sites that rank and convert.

Custom design and Next.js development with technical SEO, structured data and Core Web Vitals baked in from the first commit, not bolted on after launch.

Henry Goff leads every build. A product designer and an SEO specialist from the bench join when the scope demands it.

See the run-sheet

Free 30-minute callFixed price before the buildYou own the code from day one

Leads, 60 days after launch: +170%Sell Your Cab · client-reported
Admin saved every month: 100+ hrsSell Your Cab · in the director's words
Client sites live: 5runs 01–05 below

sellyourcab.co.uk home page: a dark hero with an instant number-plate valuation form — Sell Your Cab · home, desktop and mobileas shipped

Sell Your Cab home on a phone: the one-tap valuation flow — Sell Your Cab · home, desktop and mobileas shipped

Drawing: Pillar 01 · Web & SEO
Sheet: 1: home · 2: packages
Drawn by: Henry Goff
Stack: Next.js · React · structured data · Core Web Vitals
Status: 5 sites live
Rev: 2026-09-08

§01 The workRun-sheets · screens as shippedResults in the client's wordsScreenshots are the live systems. Bars are illustrative shapes of each result, not client telemetry.

One rebuild, four more sites, and what happened after launch.

Each run is numbered, framed and dimensioned like a drawing: the screens, the figure the client reported, and what had to survive compliance.

run 01

170% more leads in 60 days

Reel 02 · 1080×1920 · muted loop

Valuation form, step one: what's your registration? — Reg in · five steps to an offer

Website & lead pipeline

A ground-up rebuild for the UK's specialist taxi-buying service: every page engineered around one job, getting a driver to start a valuation, with the enquiry landing in a custom pipeline instead of an inbox.

Thanks to Henry, our website stands out against the crowd, and the backend and workflows he built save us 100+ hours of admin every month. I can focus on running the business instead of chasing my tail.

Michael Noble · Director, Sell Your Cab

Survived compliance

Consented WhatsApp, SMS and email channels captured per channel; vehicle facts pulled from the official DVLA & DVSA APIs rather than typed in.

Leads, indexed60 days after launch

Before100

After270

Index: pre-launch leads = 100. The 170% is the client's reported result over the first 60 days.

The pipeline behind the site

fig. 2 · Site → enquiry → sale, as builtSell Your Cab · run 01

fig. 2 — the site is one end of a system. The pipeline behind it is on the Automation sheet.Next.js · structured data · DVLA & DVSA APIs

Reel 01 · muted loop

Valuation offer screen: we'll pay you £27,700, computed from DVLA data and the condition described — Offer · from DVLA data

Submissions list: 250 enquiries with registration, customer, vehicle, valuation, status and workflow stage — Back office · every enquiry, staged

SMS and WhatsApp message previews from the nurture sequence, personalised per seller — Nurture · SMS & WhatsApp

run 02

Site + the platform behind it

Showroom site & dealership platform

A dark, brand-led storefront for a Southampton motorcycle dealer, but the real story is the backend: stock, enquiries, valuations and part-exchange in one system, with AI-drafted listings and the eBay shop synced alongside.

Honestly, it's how we run the shop now, not just a website. I punch in a reg and the bike's details and MOT history fill themselves in. Listing a bike used to eat a whole evening. Now it's done in minutes.

Loz Ridd · Owner, LozMoto

Survived compliance

Vehicle details and MOT history pulled from source by registration; self-serve content through a CMS, so stock updates never need a developer.

Time to list one bikeper listing

Beforean evening

Afterminutes

Bar lengths illustrate “an evening” against “minutes”, in the owner's words; not timed.

lozmoto.co.uk: quality used motorcycles in Southampton — Showroom sitedesktop

LozMoto admin before generation: the specs filled from a registration lookup and a one-line highlights field — Highlights in, draft listing outhover

The listing generator on a phone, on the forecourt — On the forecourt

runs 03–05Shorter runs · three client sites

ianbibby.cc · homeianbibby.cc · climb calculator
run 03Ian Bibby Coaching
Website and the Climb Calculator, now a recognised tool in the sport, with print collateral to match.
“It brings riders to me every week.” Ian Bibby · Founder & Head Coach
suncycles.org
run 04SunCycles
Website with repair scheduling and booking built in; a custom EPOS and ecommerce system followed.
“A steady stream of new faces into the shop.” Choman Saeed · Owner
beyondproperty.co.uk
run 05Beyond Property
Lead-focused site for a UK property-security firm: clear service pages, prominent phone and consultation calls.
Screens as shipped.

run 01

Site rebuild plus the enquiry pipeline behind it.

run 02

Showroom site and the dealership platform under it.

run 03

Coaching site and the Climb Calculator.

run 04

Bike-shop site with repair booking built in.

run 05

Lead-focused site for a property-security firm.

Rank on what you build, not on what you bolt on.

Technical SEO is a property of how a site is engineered: the markup, the speed, the structure. Where a site must rank for competitive terms, an SEO specialist from the bench joins the build and the keyword map is agreed before design starts.

Part 01
Built to be crawled
Search engines read structure before they read words. Every page ships with semantic HTML, JSON-LD structured data, a generated sitemap and one canonical URL.
- Service, FAQ and Breadcrumb schema
- Titles and descriptions sized to the cutoff
- Generated sitemap and robots
Part 02
Fast enough to rank
Core Web Vitals are a ranking signal and a conversion one. Images sized and lazy-loaded, fonts subset, no layout shift, no blocking scripts.
- LCP under 2.5 s on the pages that sell
- Zero cumulative layout shift
- Measured on the client's site, not a demo
Part 03
Useful enough to be linked
The fastest way to earn search traffic isn't more ads; it's building something people want to use. Ian Bibby's Climb Calculator gives cyclists a reason to visit, share and come back.
- Keyword-mapped service pages
- Tools that earn links and repeat visits
- Local signals: address, hours, reviews

The Climb Calculator on ianbibby.cc: a searchable climb library with rider weight and FTP inputs — Climb Calculator · a searchable library of famous climbshover for the home page

Climb Calculator · a searchable library of famous climbshover for the home page

“This site kick-started my coaching career. Henry found a USP for my business I'd never even considered: the Climb Calculator has become a recognised tool in the sport, and it brings riders to me every week.”

Ian Bibby · Founder & Head Coach, Ian Bibby Coaching

Seventeen free tools, built the same way

Six parts of a site that earns its keep.

Every part below has shipped for a named client on this page. Combine the ones your build needs; the scope is fixed on the call.

Part 01
Custom web design
Bespoke, brand-led design that makes you the obvious choice in your market. No templates, no lookalikes.
- Conversion-first layouts
- Responsive on every screen
- A design system that scales
Part 02
Next.js development
React and Next.js engineering: server rendering, edge delivery, and clean code your next developer will thank you for.
- React 19 & Next.js
- SSR & static generation
- API & CRM integrations
Part 03
Technical SEO
Semantic markup, structured data and clean crawlability from the first commit, not bolted on after launch.
- Structured data (JSON-LD)
- Semantic, crawlable HTML
- Sitemaps, canonicals, metadata
Part 04
Core Web Vitals
Pages that load instantly and never shift: the technical foundation Google measures and visitors feel.
- LCP, CLS and INP tuning
- Image and font pipelines
- WCAG 2.2 AA builds
Part 05
Conversion & copy
Pages engineered around one job each: clear messaging, persuasive structure, and forms people actually complete.
- Message & offer clarity
- CTA and form design
- Booking and quote flows
Part 06see also
Pipelines & growth
Lead capture wired into your CRM and automations, with landing pages ready for Google, Facebook and Instagram campaigns.
- CRM & automation hooks
- Ad landing pages
- Analytics & attribution
Explore Automation

Discovery, design, build, launch — with the staging link from week one.

You see the whole site on paper before a line of code, and in a browser from the first week. No big reveal, no surprises.

How a build runsfour steps

01
Discovery, free
30 min
Your goals, your customers, and an honest audit of what's working and what isn't — including whether a site builder would do.
02
Design
you sign it off
Wireframes to polished design. You see exactly what you're getting before a single line of code is written.
03
Build
staging from week one
Next.js engineering, content and integrations, tested on real content, with the SEO specialist attached where the site must rank.
04
Launch & grow
care from £400/mo
Analytics, search console and structured data verified on day one. Then we measure, learn and improve.

Studio leadaccountable

Henry GoffFounder & developer, London

Benchspecialist · contract

Product designeras scope demands
iOS engineernative apps
Data & AI engineerpipelines · models
SEO specialistsites that must rank

fig. 3 — how every build is staffed. You deal with Henry from the discovery call to care; contract specialists are attached per build, sized to the scope, and never sit between you and the person responsible.

Every figure names where it comes from.

Figure	What it measures	Source
+170%	Leads in the 60 days after the Sell Your Cab rebuild	run 01
100+ hrs	Admin saved every month by the pipeline behind the site	run 01 · in the client's words
Minutes	To list a bike on LozMoto, down from an evening	run 02
Every week	Riders brought to Ian Bibby by the Climb Calculator	run 03
5	Client sites live and earning their keep	runs 01–05

The questions people ask before booking.

Q1Is the anchor the price I'll pay?

No. from £3,500 +VAT is where this kind of build starts; a shop site with booking typically lands at £4,500–£5,500. Every project is scoped on a free 30-minute call and priced as a fixed scope, plus VAT, before anything is built. The number you sign doesn't move unless the scope does.

Q2Should I just use Squarespace, Wix or Shopify?

Often, yes, and we'll say so on the call. If you need a brochure site with a contact form and no ambition to rank for competitive terms, a £20-a-month builder is the right answer. Bespoke earns its keep when the site has a job: booking, quoting, a tool that earns search traffic, or a pipeline that hands enquiries to a system. Sell Your Cab's rebuild lifted lead volume 170% in 60 days because the whole site is built around starting a valuation.

Q3Is SEO included, or extra?

Included by construction. Semantic markup, structured data, sitemaps and Core Web Vitals are built in from the first commit. Where a site must rank for competitive terms, an SEO specialist from the bench joins the build; that is scoped and priced on the call, not added later.

Q4Will the site actually bring in business?

That is the design brief. Sell Your Cab's rebuild lifted lead volume 170% in 60 days; Ian Bibby's Climb Calculator brings riders to him every week; SunCycles' site brings a steady stream of new faces into the shop. Every build ships with analytics wired in so you can see exactly what is working.

Q5Can I update content myself?

Yes, where you need self-serve content we build it in. LozMoto's team updates stock and content through a CMS with no developer involved.

Q6What happens if Henry is unavailable?

You own the repository from day one, so nothing is held hostage. Every build is documented to a written standard, a named backup developer is written into the contract, care plans carry stated response times, and the contract includes a repo-ownership clause. The studio is small on purpose; the continuity policy is what makes that safe to buy.

Q7Who owns the code and the accounts?

You do. The repository, the hosting account, the domain and every third-party service are set up in your name or transferred to it at handover. We hold access only for as long as a care plan says we should.

Let's build a website that earns its keep.

A free 30-minute call: we look at your current site, show you where the leads are leaking, and map what a rebuild that ranks looks like. It ends with a fixed price.

from £3,500 +VATshop site + booking typically £4,500–£5,500 · fixed scopeSee all packages

Fast, bespoke sites that rank and convert.

One rebuild, four more sites, and what happened after launch.

Website & lead pipeline

Showroom site & dealership platform

Rank on what you build, not on what you bolt on.

Built to be crawled

Fast enough to rank

Useful enough to be linked

Six parts of a site that earns its keep.

Custom web design

Next.js development

Technical SEO

Core Web Vitals

Conversion & copy

Pipelines & growth

Discovery, design, build, launch — with the staging link from week one.

Discovery, free

Design

Build

Launch & grow

Every figure names where it comes from.

The questions people ask before booking.

Let's build a website that earns its keep.