PackagesWhere budgets start · every price +VAT
Every project is scoped on a free call and priced as a fixed scope before anything is built; these anchors simply tell you where budgets start, so neither of us wastes the other’s time.
Free 30-minute callFixed price before the buildDiscovery credited in full
Scope · v1.0 you own it
Pricefixed
credited against the buildFive kinds of build, two ways to de-risk one, and what keeps it running afterwards. Screens are from the runs on the pillar pages; every price is plus VAT.
from £3,500 +VATWeb & SEOWeb & SEOtypical £4,500–£5,500
Bespoke design and a Next.js build with technical SEO, structured data and Core Web Vitals built in, scaled from a focused starter site to a full multi-page platform. Booking and repair scheduling built in where the business needs it.
Web & SEO
from £4,000 +VATAI & DataAI & Datatypical £6–12k
Document automation, on-brand content and AI wired into your existing tools, through to commercial-data pipelines with dashboards and alerts. Drafting, intake and admin — reviewed by you. Ongoing fractional AI support by retainer.
AI & Data
from £5,000 +VATAutomationAutomationtypical £5–8k · 3–4 weeks
A working set of workflows that answer on WhatsApp, SMS and email in seconds, chase on a schedule, book, and hand to a person only when it's warm. Sized up from there as the system proves itself.
AutomationAutomation£1,500–£2,500 fixed · hosting from £75/mo · messaging at cost
Service-due and warranty-window reminders wired onto what the shop already runs — Citrus-Lime, Hubtiger, Bikebook, Shopify or a spreadsheet — from a CSV or API export. Exists because a bespoke CRM loses to a $49-a-month tool, and should.
Automation
from £8,000 +VATApps & ProductsApps & Productstypical £12–30k · scoped individually
Client portals and internal tools from £8,000; full bespoke CRMs and EPOS or commerce systems are scoped individually. Regulated environments welcome; at most two in flight at once, with bench hours on every one.
Apps & ProductsSystems Auditfixed · 50% credited against a build signed within 90 days
A day on site or remote, then written, costed findings: what the problem costs you, what to build, what to buy instead, and in what order. The fee holds a named start slot. For any business turning over around £250k or more.
Discovery & Scopingto £7,500 · credited in full
For builds over £10,000, a paid discovery maps your current workflow, the target workflow, integrations and compliance, and delivers a written scope you own. The fee is credited in full against the build if we go ahead.
Hosting & backupsper site · not a care plan
Managed hosting, SSL, backups and a CDN for a site we built. Hosting is not a care plan and a care plan is not hosting: this line keeps the site up; Essential keeps the system looked after.
Compare plansCare plans3-month minimum, then rolling monthly
Your system stays live, patched, monitored and backed up, with a direct line and a stated response time when something needs attention. Not hosting.
Compare plansCare plans3-month minimum, then rolling monthly
Everything in Essential plus ongoing improvements: new workflows, content changes, and tuning driven by what the analytics say.
Compare plansCare plans3-month minimum, then rolling monthly
A fractional arrangement: reserved days each month for whatever moves the needle most, from new features to new systems. Ongoing fractional AI support lives here.
Compare plansAnchors, not quotes. The number you sign is the fixed scope from your discovery call, and it doesn’t move unless the scope does. Fractional Technical Director is priced on application. Every figure quoted on this sheet is cross-referenced to its run on the work sheet.
§03 Care plansComparisonMonthly, from · +VAT
Three plans, each a superset of the last, on a three-month minimum and then rolling monthly. Where a plan does not cover a line, the cell says so.
Scroll sideways for Growth and Scale →
| Covers | Essentialfrom £400/mo +VAT | Growthfrom £800/mo +VAT | Scalefrom £1,800/mo +VAT |
|---|---|---|---|
| Arrangement | care plan | care plan + improvements | fractional arrangement |
| Hosting | separate, from £75/mo | separate, from £75/mo | separate, from £75/mo |
| System stays live | kept live | kept live | kept live |
| Patches | patched | patched | patched |
| Monitoring | monitored | monitored | monitored |
| Backups | backed up | backed up | backed up |
| When something needs attention | direct line · stated response time | direct line · stated response time | direct line · stated response time |
| New workflows | not covered | ongoing | ongoing |
| Content changes | not covered | ongoing | ongoing |
| Tuning | not covered | driven by the analytics | driven by the analytics |
| Reserved days each month | not covered | not covered | reserved, monthly |
| New features → new systems | not covered | not covered | whatever moves the needle most |
| Minimum term | 3 months, then rolling | 3 months, then rolling | 3 months, then rolling |
| From | £400/mo | £800/mo | £1,800/mo |
Hosting keeps a site up (server, SSL, backups, CDN) and is billed separately from £75 a month for a site we built. A care plan keeps a system looked after: patched, monitored, backed up, answered for. A brochure site usually needs only hosting; a system that runs a business needs both.
Systems the studio keeps livefive of the clients on record
Growth is everything in Essential plus improvements; Scale reserves days each month.Add a plan in the estimator
§04 RulesHow we priceTwo working rules
Before you spend anything, we put a number on what the problem costs you: hours lost, leads dropped, admin repeated. Every proposal states that number above the price.
5×working rule
The working rule: a build should be worth around five times what it costs. If the maths doesn’t clear that bar, we’ll tell you not to build it.
Know a business that needs this? That’s worth money.
£250–£500or 10%
Any introduction that becomes a client earns you £250–£500 (or 10% of the project value), paid, not promised. Agencies and professional advisers who refer regularly get a standing arrangement: see the partner programme.
No. Anchors tell you where budgets start, and the typical band tells you where most builds of that kind land. Every project is scoped on a free call and priced as a fixed scope, plus VAT, before anything is built. The number you sign is the fixed scope from your discovery call, and it doesn't move unless the scope does.
Because HG Studio is a limited company (Beyond HNGT Ltd) and publishes its prices the way it invoices them. VAT-registered businesses reclaim it; if yours can't — residential lettings, some healthcare and financial-services work — say so on the call and we'll talk about it plainly.
Before you spend anything, we put a number on what the problem costs you: hours lost, leads dropped, admin repeated. A build should be worth around five times what it costs. If the maths doesn't clear that bar, we'll tell you not to build it.
A day on site or remote, then written, costed findings you own: what the problem costs, what to build, what to buy off the shelf instead, and in what order. It is £1,200 fixed, half of it credited against a build signed within 90 days, and the fee holds a named start slot. For larger builds, a paid discovery from £1,500 goes further and is credited in full.
The studio takes on three builds a quarter, and at most two large systems are in flight at once. The next start date is confirmed on the call and written into the proposal; a deposit received by the date on the proposal holds that start. If the honest answer is a later month, you'll hear it before you sign, not after.
No, and the table above says so line by line. Hosting keeps a site up: server, SSL, backups, CDN, from £75 a month for a site we built. Essential keeps a system looked after: patched, monitored, backed up, with a direct line and a stated response time. Most sites need hosting; systems that run a business need a care plan too.
A care plan, if you want one, on a three-month minimum and then rolling monthly. Essential (from £400/mo) keeps the system live, patched, monitored and backed up, with a direct line. Growth (from £800/mo) adds ongoing improvements driven by what the analytics say. Scale (from £1,800/mo) reserves days each month for whatever moves the needle most.
Henry Goff leads every build and is the accountable name from the first call to care. When a project needs more hands, contract specialists join: product design, native iOS, data & AI, SEO. There are no account managers and no layers between you and the person responsible.
You own the repository from day one, so nothing is held hostage. Every build is documented to a written standard, a named backup developer is written into the contract, care plans carry stated response times, and the contract includes a repo-ownership clause. The studio is small on purpose; the continuity policy is what makes that safe to buy.
Yes. The studio's background is eight years inside an AIM-listed, FCA/SRA-regulated legal services group and three years in NHS workforce and governance roles, and the Cyntex Group CRM was built for an FCA-regulated claims business: client intake, document generation, change management and records in one compliant system.
Any introduction that becomes a client earns you £250–£500 (or 10% of the project value), paid, not promised. Agencies and professional advisers who refer regularly get a standing arrangement through the partner programme.
A free 30-minute discovery call scopes your project and ends with a fixed price and a start date: no obligation, no surprises.
Print this page for a one-sheet of every anchor, the care-plan comparison and the answers above.
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